Billboard Advertising in Oxford, Mississippi
The densest footprint in the MCTV network — 75+ indoor screens in the restaurants, salons, gyms and waiting rooms where Oxford actually spends its day, from the Square to Highway 6.
A college town that never sits still
Oxford is unlike any other market in Mississippi. Home to the University of Mississippi and the nationally recognized Oxford Square, it runs on a rare mix of 24,000+ Ole Miss students, long-time local families, and tourists who drive in from across the Southeast — all cycling through the same restaurants, coffee shops, salons and waiting rooms every single day.
MCTV's screens sit where that traffic lands: restaurants and bars on and around the Square, salons and barbershops along University Avenue, medical and dental offices off Highway 6, gyms near campus, auto dealers and everyday retail across Lafayette County. With an average dwell time of 55+ minutes per visit, your ad isn't glanced at — it's seen again and again in the places people already trust.
And when home football weekends arrive — 470,000+ fans across the 2024 season, a record 68,000+ of them on a single Saturday — those same venues fill to capacity, and your spot is already on the wall.
Oxford by the numbers
- 28,000+ residents, plus 470,000+ football visitors across a single home season
- 24,000+ enrolled Ole Miss students, plus faculty and staff
- 55+ minutes of average dwell time per venue visit
- Your spot plays about four times an hour on every screen in your footprint
44+ partner venues across Oxford and Lafayette County
This is the current roster, by category — the actual rooms your ad plays in. We'll help you match venues to the customers you want to reach.
Restaurants, Bars & Food
- B's Hickory Smoke BBQ
- Bep Haus
- Booth's Barbeque and Yard
- Casa Mexicana of Oxford
- El Charro Cocina & Cantina
- LandShark Seafood & Catfish
- Party in the Sip
- Rafters Music and Food
- Rebel Yell Rooftop Bar
- Rosati's Pizza
- Sip Oxford
- The Blind Pig Pub
- The Oxford Growler
- The Velvet Ditch — Sports Bar & Seafood
- Uno Mas Tacos y Tequila
Medical & Healthcare
- Internal Medicine Associates of Oxford
- Mississippi Asthma & Allergy Clinic, P.A.
- Oxford Dental
- RedMed Urgent Clinic of Oxford
- Revive Wellness of Oxford
- Right Track Medical Group — Oxford
- The Children's Dental Center
Beauty, Salons & Spas
- Amara Salon & Aesthetics
- Element Hair Studio
- Finch & Kelly
- Luxe Styling Studio
- Nail E!
- Nail Thology
- Oxford Super Tan
Automotive
- Cannon Chevrolet Buick Cadillac of Oxford
- Cannon Collision Center
- 4 Corner's Chevron
- MARATHON South Lamar
- Texaco Lamar Express
Retail & Specialty
- Magnolia Wine & Spirits
- Oxford T-Shirt Co.
- Southern Coop
- Stouts Carpet & Flooring
Fitness & Wellness
- Rebel Body Fitness
Services & Civic
- James Food Center Post Office
- Oxford Park Commission
- Oxford-Lafayette County Chamber of Commerce
- Rainbow Cleaners
Roster grows monthly — new venues join the Oxford network year-round
The screens carry live local boards, not just ads
Between advertiser spots, Oxford's loop runs boards people actually watch — live weather, drive times and the Rebel schedule. They keep eyes on the screen, and each one is sponsorable.
Oxford Weather
Hyperlocal Oxford conditions and the week ahead, refreshed around the clock — presented by Watkins Roofing.
See it live →
Oxford Traffic
Live drive times and road work across town — Jackson Avenue, University Avenue and Highway 6.
See it live →
Ole Miss Schedule
Every upcoming Rebel game, all season long — the board Oxford venues keep on all fall.
See it live →Also live in the loop: the Oxford-Lafayette Chamber community events board.
Where Oxford sees your ad
Flat monthly rates, no surprises
Five footprints, one flat rate each. Every package runs your spot on every screen in the footprint — a focused Oxford campaign starts at $350 a month, and the whole 125+ screen network tops out at $2,000.
| Screens | Monthly | What it fits | |
|---|---|---|---|
| 10 | $350/mo | A starter Oxford footprint before you scale. | Build this quote → |
| 20 | $500/mo | A focused Oxford footprint — the Square plus the corridors your customers use. | Build this quote → |
| 40 | $800/mo | Solid coverage of a single territory. | Build this quote → |
| 75Most Popular | $1,300/mo | Multi-market reach at a mid-market price. | Build this quote → |
| 125+Best Value | $2,000/mo | The whole network — every screen, every venue, all three markets. | Build this quote → |
Prefer it walked through? We're an Oxford business too — we'll sit down with your goals, no charge, no pressure.
Book a walkthrough Or call (601) 201-8202What Oxford businesses ask us first
How much does advertising in Oxford, MS cost?
MCTV runs five flat monthly rates: $350 for 10 screens, $500 for 20, $800 for 40, $1,300 for 75 and $2,000 for the whole 125+ screen network. A focused Oxford campaign starts at $350 a month, and every package plays your spot on every screen in its footprint — custom ad and quarterly refresh included, no dayparting fees.
Which Oxford venues will my ad run in?
Your footprint draws from 44+ partner venues across Oxford and Lafayette County — restaurants and bars on and around the Square like Rafters and The Blind Pig Pub, salons along University Avenue, medical and dental offices off Highway 6, gyms, auto dealers and everyday retail. The full roster is listed above, and we match venues to the customers you want to reach.
How fast can my ad go live in Oxford?
Days, not weeks. Every campaign includes a custom ad we design for you; once you approve it, we push it to every screen in your footprint remotely — no printing, no installation, no production run to wait on. A quarterly creative refresh is included with every campaign.
What does Ole Miss gameday do for my reach?
Ole Miss home football is a genuine economic event for Oxford. The 2024 season drew 470,000+ fans across its home games, including a record 68,000+ for Georgia alone, and an average home weekend moves roughly $46.5 million in visitor spending through the city's restaurants, bars and shops. Those are the rooms MCTV screens are already in. MCTV spots are silent by design — your message reads clearly even in a packed gameday bar — so those weekends turn directly into extra impressions for your business.
Put your business on Oxford's screens
Pick your footprint, see your exact monthly rate in about a minute, and sign right from the quote if it fits. Your ad could be on the Square before the next home game.
Build Your Oxford Quote